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We were honored to collaborate with a prestigious client for the Soho House Festival, an exclusive event known for its creativity, sophistication, and unparalleled ambiance. Tasked with setting up 150 market stalls, our client sought to curate a diverse and captivating marketplace that would complement the festival’s renowned lineup of entertainment, culinary delights, and immersive experiences.
Client
House Festival
Work
150 Market stalls
Date
July, 2023
Role
Design, Construction
Scope of Work
As a trusted partner in event planning and management, our team at Gazebo Hire London was entrusted with the monumental task of bringing the client’s vision to life. With meticulous attention to detail and a commitment to excellence, we embarked on a journey to design, coordinate, and execute a marketplace experience that would leave a lasting impression on festival attendees.
Design concept
Drawing inspiration from the vibrant energy of Soho House Festival and the eclectic tastes of its discerning guests, our design concept centered around creating a dynamic and immersive marketplace that showcased a diverse array of vendors, artisans, and brands. Each market stall was envisioned as a unique and inviting space, reflecting the personality and style of its occupant while contributing to the overall ambiance of the festival.
Key Features
Diverse Vendor Selection: Working closely with the client, we curated a diverse selection of vendors spanning various industries, including fashion, art, wellness, food, and beverage. From emerging designers and local artisans to established brands and culinary innovators, each vendor was carefully chosen to offer festival-goers a curated shopping experience like no other.
Customized Stall Design: To ensure visual consistency and coherence across all 150 market stalls, we developed a standardized design template that could be customized to suit each vendor’s unique branding and aesthetic. From signage and branding elements to display fixtures and lighting, every detail was thoughtfully considered to create a cohesive and visually striking marketplace.
Logistics and Operations Management: Coordinating the setup and logistics for 150 market stalls required meticulous planning and precise execution. Our team oversaw every aspect of the process, from vendor coordination and load-in logistics to stall setup, signage installation, and on-site support throughout the duration of the festival.
Execution: With months of planning and preparation behind us, our team executed the setup of 150 market stalls with precision and efficiency, ensuring that each vendor had a seamless and memorable experience at Soho House Festival. From the moment the gates opened, the marketplace buzzed with excitement as festival-goers explored the diverse offerings, engaged with vendors, and discovered hidden gems around every corner.
Outcome: The marketplace curated by Gazebo Hire London was a resounding success, adding vibrancy, excitement, and a sense of discovery to the Soho House Festival experience. With 150 carefully curated market stalls offering an unparalleled selection of products, experiences, and culinary delights, the marketplace became a focal point of the festival, drawing in attendees and creating lasting memories for all who attended.
In conclusion, our collaboration with the client to set up 150 market stalls for Soho House Festival was a testament to our commitment to excellence, creativity, and attention to detail. By curating a diverse and immersive marketplace experience, we helped elevate the festival to new heights, leaving a lasting impression on attendees and solidifying its reputation as a premier destination for culture, creativity, and community.
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